SEO for local or national websites has many similarities but also some differences. After reading this article, you will understand how to better SEO your business as you research different SEO offerings. A WhiteLabel local SEO agency that does both National and Local SEO can help you put together the correct SEO plan for you.
In this article we will talk about specific Strategies for both local and national, but tactics can be used for both service areas.
Local SEO
Local SEO focuses on optimizing a business’s online presence and attracting more customers from relevant local searches. For example, when looking for local services, potential customers typically add a location to their search, such as ‘Dentist Los Angeles.’ The goal of local SEO is to ensure that your business appears in local search results for customers in their location.
Maps
With more users using mobile to find businesses, maps have become an important part of local SEO. Below are some strategies to help yourself rank higher in the maps section of search, on Desktop as well as mobile.
- Google Business Profile (GBP) Optimization: Make sure you have created and optimized your GBP, formerly known as ‘Google My Business’. You should fill out your profile with as much information as possible, including photos and services offered. Your information should be as accurate and detailed as possible, such as your address, phone number, business hours, and services. You can even add updates to your business, which helps your potential clients understand your business and offerings.
- Local Citations: This involves creating a profile on business directories with your NAP(name, address, phone number). Ensuring your NAP information is listed accurately across all directories helps improve your trust with Google and visibility in local search results organically and in Maps.
- Reputation Management: Having a lot of reviews greater than 4 stars will also help your maps’ ranking. Google has some easy-to-create URLs you can send to your client to generate more reviews. Making sure you respond to the reviews, even when they are positive, shows you are active in maintaining good relations with your clients.
- Onsite Content: When you create your website content, make sure to include the areas in which you service. You should even link to your maps listing from your contact page to give your potential clients more information. Use the share button on your local listing profile to get the shareable link to your profile.
National SEO
When targeting National SEO, you should use some local SEO techniques, such as having a Google Business profile, optimizing, and creating local citations. The following national SEO tactics should also be used for Local SEO campaigns. The focus for national SEO is more focused on building organic value.
Key Components of National SEO:
- Technical On-page SEO: A clean, structured website with a clear hierarchy helps search engines understand and rank your content. The fewer errors your site has, such as broken links or broken pages, the easier it is for Search engines to index your site.
- Content Strategy: Developing a content strategy that targets industry-relevant keywords can establish your expertise. The content should be informative, helpful, and fresh. One way to create fresh content is to post it to your blog. Title tags and Meta descriptions should be informative and entice users to click on your listing.
- Link Building: Backlinks from link building should be 50% of your SEO efforts. These links from authoritative websites show Google that you have authority. The best way to get these links is through Guest Blogging. You create helpful content for a publisher’s website, and in exchange, they link back to your website.
Multi-location or Franchise SEO
To target multi-location or franchise businesses, you would use a combination of local and national SEO strategies. Even targeting local businesses in a large geographical area, such as a whole state, may be needed. Consult an agency to determine how to structure your website for optimal coverage and how to optimize it.
Utilizing a Whitelabel Local SEO Agency
Using an SEO agency can help you not only set up the correct campaign that benefits your company but also help with fulfillment options. Every business should integrate both local and national SEO strategies.
